Resume
Work
Experience
April 2024- Presently
SEO & Content Writer- Meer
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​My role at Meer is to:
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Conduct thorough research to provide accurate and up-to-date
information.
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Produce well-written, engaging, and informative blog posts.
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Revise and refine content to ensure clarity, coherence, and
correctness.
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Identify relevant and interesting topics that will attract and
retain readers.
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Identify and incorporate relevant keywords to improve
search engine rankings.
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Ensure content is optimized for search engines through meta
descriptions, tags, and proper formatting.
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September 2023 - February 2024
Digital Lead - Youth+Africa
My role as the Digital Lead at Youth+Africa entailed:
• Conceptualizing, develop, and implementing digital strategies of the organization and and that of its products
• Developing quarterly and annual digital communication plans for the organization and its products
• Identifying trends and insights, and optimize spend and performance based on the insights.
• Designing, building and maintaining our social media presence
• Heading brand campaigns, including submitting ideas for projects and overseeing the development
of all creative content.
• Planning and overseeing the development of the organization's marketing collateral.
• Supervising all work completed by the creative department
• Measuring ROI and KPIs
January 2021- September 2023
Multimedia Executive - Africa Digital Media Institute
My role as the Multimedia Executive at Africa Digital Media Institute entailed:
• The development of social media campaigns
• Managing micro and nano influencers
• Content creation and distribution for the ADMI socials (Facebook, Instagram, Twitter, Linked In, Google My Business, YouTube Community, YouTube Shorts, TikTok)
• Collaborations with cross functional teams to execute complex development projects
• Community engagement and management
• Digital copy writing /Blog writing/Email Marketing
• Monitoring of the company's brand on social media using analytical tools
February 2020 - August 2020
Public Relations Intern- Strathmore University
• Assisted with the planning of business and tech events resulting in brand awareness
• Wrote media releases and newsletters, and updated the company's social media pages
• Conducted research on marketing initiatives of the company’s competitors
News Production & TV Directing Intern - Citizen TV
September 2019 - December 2019
• Assisted production staff in developing relevant stories
• Communicated with presenters, reporters, news editors, directors, and other members of staff to ensure
smooth productions
• Provided assistance as needed in all components of the production, including sound, lighting, camera, editing
and post production
Education
2022
SEO Certification - Hubspot
2020
Fundamentals of Digital Marketing - Google Digital Skills for Africa
2018-2020
Diploma in Journalism and Multimedia- ADMI
Skills
& Expertise
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Social Media Savvy
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Content Production & Content Development
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Project Management
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Email Marketing, Copy Writing & Script Writing
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Communication, Time Management, Planning and Organization skills
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Analyzing and Interpreting social media data
- Video Production & Video Editing
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Public Relations and Client Management
Apps & Tools I Use
